General Data Protection Regulation (GDPR)
1. Data protection overview
The following notes provide a simple overview of what happens to your personal information when you visit our website. Personal data is all data with which you can be personally identified. Detailed information on the subject of data protection can be found in our data protection declaration listed below this text.
Data collection on our website
Who is responsible for data collection on this website?
The data processing on this website is carried out by the website operator. You can find his contact details in the imprint of this website.
How do we collect your data?
On one hand, your data is collected by you providing us with it. This can be data that you enter in a contact form, for example.
Other data is automatically collected by our IT systems when you visit the website. These are mainly technical data (e.g. Internet browser, operating system or time of the page call). This data is collected automatically as soon as you enter our website.
What do we use your data for?
Some of the data is collected to ensure that the website runs properly. Other data may be used to analyze your user behavior.
What rights do you have with regard to your data?
You have the right to receive information about the origin, recipient and purpose of your stored personal data at any time and free of charge. You also have the right to request the correction, blocking or deletion of these data. You can contact us at any time at the address given in the imprint for this and other questions on the subject of data protection. Furthermore, you have the right to appeal to the responsible supervisory authority.
Analysis tools and third-party tools
When you visit our website, your browsing behavior can be statistically evaluated. This is done primarily with cookies and so-called analysis software. The analysis of your browsing behavior is usually anonymous; the browsing behavior cannot be traced back to you. You may object to this analysis or prevent it by not using certain tools. You will find detailed information and possible ways to object to this in the following data protection declaration.
2. General information and mandatory information
The operators of these pages take the protection of your personal data very seriously. We treat your personal data confidentially and in accordance with the statutory data protection regulations as well as this data protection declaration.
When you use this website, various personal data is collected. Personal data is data with which you can be personally identified. This data protection declaration explains which data we collect and for what purpose we use it. It also explains how and for what purpose this is done.
We would like to point out, that data transmission over the Internet (e.g. communication by email) can be subject to security vulnerabilities. A complete protection of data against unauthorized access by third parties is not possible.
Information on the responsible entity
The responsible entity for data processing on this website is:
Owner Anja Schneider
Phone: +49 (03 41) 99 38 97 90
The responsible entity is the natural or legal person who alone or jointly with others decides on the purposes and means of processing personal data (e.g. names, email addresses or the like).
Revocation of your consent to data processing
Many data processing operations are only possible with your explicit consent. You can revoke your consent at any time. For this purpose, an informal notification by email to us is sufficient. The legality of the data processing carried out until the revocation remains unaffected by the withdrawal.
Right of appeal to the responsible supervisory authority
In the event of breaches of data protection law, the affected party is entitled to lodge a complaint with the responsible supervisory authority. The responsible supervisory authority for data protection issues is the data protection officer of the federal state in which our company is based. A list of Data Protection Officers and their contact details can be found at the following link: https://www.bfdi.bund.de/DE/Infothek/Anschriften_Links/anschriften_links-node.html (only available in German).
Right to data transferability
You have the right to have data which we process automatically on the basis of your consent or in fulfillment of a contract handed over to you or to a third party in a common, machine-readable format. If you request the direct transfer of the data to another responsible person, this will only be done as far as it is technically viable.
SSL and TLS encryption
This site uses SSL or TLS encryption for security reasons and to protect the transmission of confidential content, such as orders or requests that you send to us as the site operator. You can recognize an encrypted connection by the fact that the address line of the browser changes from "http://" to "https://" and by the lock symbol in your browser line.
If SSL or TLS encryption is activated, the data you transmit to us cannot be read by third parties.
Encrypted payment transactions on this website
If, after the conclusion of a contract with a charge, there is an obligation to send us your payment data (e.g. account number for direct debit authorization), this data is required for payment processing.
Payment transactions using common payment methods (Visa/MasterCard, direct debit) are carried out exclusively via an encrypted SSL or TLS connection. You can recognize an encrypted connection by the fact that the address line of the browser changes from "http://" to "https://" and by the lock symbol in your browser line.
With encrypted communication, your payment data, which you transmit to us, cannot be read by third parties.
Information, blocking, deletion
Within the framework of the applicable legal regulations, you have the right to receive free information about your stored personal data, its origin and recipient as well as the purpose of the data processing and, if applicable, the right to correct, block or delete this data at any time. You can contact us at any time at the address given in the imprint for this and other questions on the subject of personal data.
Objection to advertising emails
We hereby object to the use of contact data published within the scope of the imprint obligation to send unrequested advertising and information material. The operators of these pages expressly reserve the right to take legal action against unrequested sending of advertising information, such as spam emails.
3. Data collection on our website
Some of our websites use so-called cookies. Cookies do not damage your computer and do not contain viruses. Cookies serve to make our offer more user-friendly, more effective and safer. Cookies are small text files which are stored on your computer by your browser.
Most of the cookies we use are so-called "session cookies". They are automatically deleted at the end of your visit. Other cookies remain stored on your device until you delete them. These cookies enable us to recognize your browser on your next visit.
You can set your browser so that you are informed about the setting of cookies and only allow cookies in individual cases, accept cookies for certain cases or generally exclude them and activate the automatic deletion of cookies when closing the browser. If cookies are deactivated, the functionality of this website may be limited.
Cookies, which are used for the implementation of the electronic communication process or for the availability of certain functions requested by you (e.g. shopping basket function) are stored on the basis of article 6, section 1, letter f DSGVO. The website operator has a justified interest in the storage of cookies for the technically error-free and optimized supply of his services. As far as other cookies (e.g. cookies for the analysis of your browsing behavior) are stored, these are treated separately in this data protection declaration.
Server log files
The provider of the pages automatically collects and stores information in so-called server log files, which your browser automatically transmits to us. These are:
- Browser type and browser version
- Used operating system
- Referrer URL
- Hostname of the accessing computer
- Time of the server request
The basis for data processing is article 6, section 1, letter f DSGVO, which permits the processing of data for the fulfillment of a contract or pre-contractual arrangements.
If you send us inquiries via our contact form, your data from the inquiry form including the contact data you entered will be stored by us for the purpose of processing the inquiry and in case of follow-up questions. We do not pass on this data without your consent.
The processing of the data entered in the contact form is therefore carried out exclusively on the basis of your consent (article 6, section 1, letter a DSGVO). You can revoke this consent at any time. For this purpose, an informal notification by email to us is sufficient. The legality of the data processing operations carried out until the revocation remains unaffected by the withdrawal.
The data entered by you in our contact form will remain with us until you request us to delete it, revoke your consent to its storage or the purpose for data storage no longer applies (e.g. after your request has been processed). Mandatory statutory regulations - in particular retention periods - remain unaffected.
Registration on this website
You can register on our website to use additional features on the site. We use the data entered in this context only for the respective offer or service to which you have registered The mandatory information requested during registration must be complete. Otherwise we will refuse the registration.
In the case of important changes, for example in the scope of our services or in the case of technically necessary changes, we will use the email address provided during registration to inform you of these changes.
The processing of the data entered during registration is based on your consent (article 6, section 1, letter a DSGVO). You can revoke your consent at any time. For this purpose, an informal notification by email to us is sufficient. The legality of the data processing already carried out remains unaffected by the withdrawal.
The data collected during registration is stored by us as long as you are registered on our website and is then deleted. Legal retention periods remain unaffected.
Comment function on this website
For the comment function on this page, in addition to your comment, information about the time the comment was created, your email address and, if you do not post anonymously, the user name you have chosen will be stored.
Storage time of comments
The comments and the associated data (e.g. IP address) are stored and remain on our website until the commented content has been completely deleted or the comments have to be deleted for legal reasons (e.g. offensive comments).
The comments are stored on the grounds of your consent (article 6, section 1, letter a DSGVO). You can revoke your consent at any time. For this purpose, an informal notification by email to us is sufficient. The legality of the data processing operations that have already taken place remains unaffected by the withdrawal.
Processing of data (customer and contract data)
We collect, process and use personal data only to the extent necessary for the establishment, content designing or modification of the legal relationship (inventory data). This is done on the basis of article 6, section 1, letter b DSGVO, which permits the processing of data for the fulfillment of a contract or pre-contractual measures. We collect, process and use personal data about the usage of our websites (usage data) only to the extent necessary to enable or bill the user for the usage of the service.
The collected customer data will be deleted after completion of the order or termination of the business relationship. Legal retention periods remain unaffected.
Data transmission at contract conclusion for online shops, retailers and shipment of goods
We transmit personal data to third parties only if this is necessary in the context of contract processing, for example to the companies entrusted with the delivery of the goods or the credit institution entrusted with payment processing. A further transmission of the data will not take place or only if you have explicitly agreed to such transmission. Your data will not be passed on to third parties without your explicit consent, e.g. for advertising purposes.
The basis for data processing is article 6, section 1, letter b DSGVO, which permits the processing of data for the fulfillment of a contract or pre-contractual measures.
4. Social media
You can change your Twitter privacy settings in your account settings at https://twitter.com/account/settings
Our pages use Google+ functions. Provider is Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA.
Collection and transmission of information: Use the Google+ button to publish information worldwide. The Google+ button gives you and other users personalized content from Google and our partners. Google stores both information that you have given +1 for some content and information about the page you viewed when you clicked +1. Your +1 can be displayed as a clue along with your profile name and photo in Google services, such as search results or your Google profile, or elsewhere on websites and ads on the Internet.
Google records information about your +1-activity to improve Google services for you and others. To use the Google+ button, you need a globally visible, public Google profile, which must contain at least the name chosen for the profile. This name is used in all Google services. In some cases, this name may also replace another name you used when sharing content through your Google account. The identity of your Google profile may be displayed to users who know your email address or have other identifying information about you.
On our pages functions of the service Instagram are integrated. These functions are provided by Instagram Inc., 1601 Willow Road, Menlo Park, CA 94025, USA.
If you are logged into your Instagram account, you can link the contents of our pages to your Instagram profile by clicking the Instagram button. This allows Instagram to assign the visit to our pages to your user account. We would like to point out that, as the provider of these pages, we do not have any knowledge of the content of the transmitted data or of its use by Instagram.
For more information, see Instagram's Privacy Statement: https://instagram.com/about/legal/privacy/
On our site we use social plugins of the social network Pinterest, which is operated by Pinterest Inc., 808 Brannan Street, San Francisco, CA 94103-490, USA ("Pinterest").
If you access a page that contains such a plugin, your browser will connect directly to Pinterest's servers. The plugin transmits protocol data to the server of Pinterest in the USA. This log data may include your IP address, the address of the websites visited (which also contain Pinterest functions), browser type and settings, date and time of the request, your use of Pinterest as well as cookies.
5. Analytic tools and advertising
This website uses functions of the web analysis service Google Analytics. Provider is Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA.
Google Analytics uses so-called "cookies". These are text files which are stored on your computer and which allow an analysis of your use of the website. The information generated by the cookie about your use of this website will generally be transmitted to and stored by Google on servers in the United States of America.
Google Analytics cookies are stored on the basis of article 6, section 1, letter f DSGVO. The website operator has a justified interest in analyzing user behavior in order to optimize both his website and his advertising.
We have activated the IP anonymization function on this website. As a result, your IP address will be truncated by Google within member states of the European Union or other signatory states to the Agreement on the European Economic Area prior to transmission to the United States of America. Only in exceptional cases, the full IP address is transmitted to a Google server in the USA and shortened there. On behalf of the operator of this website, Google will use this information to evaluate your use of the website, to compile reports on website activity and to provide other services relating to website activity and internet usage to the website operator. The IP address transmitted by your browser as part of Google Analytics is not combined with other data from Google.
Objection to data collection
You can prevent Google Analytics from collecting your data by clicking on the following link. An opt-out cookie is set to prevent your information from being collected on future visits to this website: Deactivate Google Analytics.
Demographic characteristics of Google Analytics
This website uses the function "demographic features" of Google Analytics. This allows reports to be created that contain statements about the age, gender and interests of the site visitors. This data comes from interest-related advertising by Google and from visitor data from third parties. This data cannot be assigned to a specific person. You can deactivate this function at any time by changing the ad settings in your Google Account or generally prohibit the collection of your data by Google Analytics as described under "Objection to data collection".
Google Analytics Remarketing
Our sites use Google Analytics Remarketing features in conjunction with the cross-device features of Google Ads and Google DoubleClick. Provider is Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA.
This feature allows you to link advertising target groups created with Google Analytics Remarketing with the cross-device features of Google Ads and Google DoubleClick. In this way, interest-related, personalized advertising messages that have been adapted to you depending on your previous usage and browsing behavior on one device (e.g. mobile phone) can also be displayed on another of your devices (e.g. tablet or PC).
If you have given your consent, Google will link your web and app browser history to your Google Account for this purpose. In this way, the same personalized advertising messages can be displayed on any device on which you sign in with your Google Account.
To support this feature, Google Analytics collects Google-authenticated user IDs that are temporarily linked to our Google Analytics data to define and create target audiences for cross-device advertising.
You can permanently opt-out of cross-device remarketing / targeting by opting out of personalized advertising in your Google Account by following this link: https://www.google.com/settings/ads/onweb/.
The data collected in your Google Account is only collected on the basis of your consent, which you can give or revoke at Google (article 6, section 1, letter a DSGVO). In the case of data collection operations that are not merged into your Google Account (e.g. because you do not have a Google Account or have objected to the merging), the data collection is based on article 6, section 1, letter f DSGVO. The justified interest results from the fact that the website operator has an interest in the anonymous analysis of the website visitors for advertising purposes.
Further information and the data protection regulations can be found in Google's data protection declaration at: https://www.google.com/policies/technologies/ads/.
Google Ads and Google Conversion Tracking
This website uses Google Ads. Google Ads is an online advertising program of Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, United States ("Google").
Within the framework of Google Ads, we use so-called conversion tracking. When you click on an ad placed by Google, a conversion tracking cookie is set. Cookies are small text files that the Internet browser stores on the user's computer. These cookies lose their validity after 30 days and do not serve the personal identification of users. If the user visits certain pages of this website and the cookie has not expired, Google and we may recognize that the user clicked on the ad and was directed to that page.
Each Google Ads customer receives a different cookie. The cookies cannot be tracked through the websites of Google Ads customers. The information collected using the conversion cookie is used to generate conversion statistics for Google Ads customers who have opted in to conversion tracking. Customers can see the total number of users who clicked on their ad and were redirected to a page with a conversion tracking tag. However, they will not receive any information that personally identifies users. If you do not wish to participate in tracking, you can object to this usage by easily deactivating the Google Conversion Tracking cookie in your internet browsers personal settings. They will then not be included in the conversion tracking statistics.
"Conversion cookies" are stored on the basis of article 6, section 1, letter f DSGVO. The website operator has a legitimate interest in analyzing user behavior in order to optimize both his website and his advertising.
You can set your browser so that you are informed about the setting of cookies and only allow cookies in individual cases, accept cookies for certain cases or generally exclude them and activate the automatic deletion of cookies when closing the browser. If cookies are deactivated, the functionality of this website may be reduced.
6. Email newsletter
If you wish to receive the newsletter offered on our website, we require an email address from you as well as information that allows us to verify that you are the owner of the email address provided and that you agree to receive the newsletter. Further data will not be collected or will only be collected on a voluntary base. We use this data exclusively for sending the requested information and do not pass it on to third parties.
The processing of the data entered in the newsletter registration form takes place exclusively on the basis of your consent (article 6, section 1, letter a DSGVO). You can revoke your consent to the storage of data, email address and their use to send the newsletter at any time, for example via the "Unsubscribe" link in the newsletter. The legitimacy of the data processing operations that have already taken place shall remain unaffected by the withdrawal.
The data that you have stored with us for the purpose of subscribing to the newsletter will be stored by us until you unsubscribe from the newsletter and deleted after you have cancelled the newsletter. This does not affect data stored by us for other purposes (e.g. email addresses for the member area).
This website uses CleverReach to send newsletters. The provider is CleverReach GmbH & Co. KG, Mühlenstr. 43, 26180 Rastede. CleverReach is a service with which the newsletter dispatch can be organized and analyzed. The data you enter for newsletter subscription (e.g. email address) will be stored on CleverReach's servers in Germany and Ireland.
Our newsletters sent with CleverReach enable us to analyze the behavior of newsletter recipients. Among other things, it can be analyzed how many recipients have opened the newsletter message and how often which link was clicked. With the help of so-called conversion tracking, it can also be analyzed whether a predefined action (e.g. purchase of a product on our website) has taken place after clicking the link in the newsletter. Further information on data analysis through the CleverReach newsletter can be found at: https://www.cleverreach.com/de/funktionen/reporting-und-tracking/.
Data processing is based on your consent (article 6, section 1, letter a DSGVO). You can revoke this consent at any time by unsubscribing the newsletter. The legitimacy of the data processing operations that have already taken place shall remain unaffected by the withdrawal.
If you do not want an analysis by CleverReach, you have to unsubscribe from the newsletter. For this purpose, we provide a corresponding link in every newsletter message. You can also unsubscribe from the newsletter directly on the website.
The data that you have stored with us for the purpose of subscribing to the newsletter will be stored by us until you unsubscribe from the newsletter and will be deleted both from our servers and from CleverReach's servers after you cancel the newsletter. This does not affect data stored by us for other purposes (e.g. email address for the member area).
7. Plug-ins and Tools
Our website uses plugins from the YouTube page operated by Google. The site is operated by YouTube, LLC, 901 Cherry Ave, San Bruno, CA 94066, USA.
When you visit one of our pages containing a YouTube plugin, a connection is established to YouTube's servers. This will tell the YouTube server which of our pages you have visited.
If you are logged in to your YouTube account, you can allow YouTube to directly associate your browsing behavior with your personal profile. You can prevent this by logging out of your YouTube account.
YouTube is used in the interest of an appealing presentation of our online offers. This constitutes a legitimate interest within the meaning of article 6, section 1, letter f DSGVO.
This page uses the Google Maps map service via an API. Provider is Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA.
To use the functions of Google Maps, it is necessary to store your IP address. This information is usually transferred to a Google server in the USA and stored there. The provider of this site has no influence on this data transfer.
The use of Google Maps is in the interest of an appealing presentation of our online offers and an easy locating of the places specified by us on our website. This constitutes a legitimate interest within the meaning of article 6, section 1, letter f DSGVO.
8. Payment provider / third parties
On our website we offer payment via PayPal. The provider of this payment service is PayPal (Europe) S.à.r.l. et Cie, S.C.A., 22-24 Boulevard Royal, L-2449 Luxembourg (hereinafter referred to as "PayPal").
If you choose to pay via PayPal, the payment details you enter will be sent to PayPal.
The transfer of your data to PayPal is based on article 6, section 1, letter a DSGVO (consent) and article 6, section 1, letter b DSGVO (processing to fulfill a contract). You have the possibility to revoke your consent to data processing at any time. A withdrawal does not affect the effectiveness of past data processing operations.